Homo creators: deconstruction of the diverging way of thinking
The problem with generating advertising ideas, metaphors, narrative strands for video commercials, podcasts, and nontrivial script languages are on the copywriter’s agenda almost every day. The mass-produced creative approach is quite difficult, as far as “the Muse is mute” being an unachievable goa...
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| Format: | Article |
| Language: | Russian |
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Southern Institute of Management
2019-04-01
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| Series: | Научный вестник Южного института менеджмента |
| Subjects: | |
| Online Access: | https://www.uimjournal.com/jour/article/view/358 |