Market Power of Internet Portals with Direct and Indirect Network Externality

In the internet portal industry, the indirect network externality from portal visitors to advertisers and the direct network externality among portal visitors have important implications for anti-trust policies. This paper examines the existence and the magnitude of the direct/indirect network exter...

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Bibliographic Details
Main Author: Jin, Yang soo
Format: Article
Language:English
Published: Korea Development Institute 2009-12-01
Series:KDI Journal of Economic Policy
Subjects:
Online Access:https://doi.org/10.23895/kdijep.2009.31.2.87