Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popular topic of sustainable development, night tourism has...

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Bibliographic Details
Main Authors: Nan Chen, Yahui Wang, Jiaqi Li, Yuqian Wei, Qing Yuan
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Sustainability
Subjects:
tourism experience
lovemarks
brand satisfaction
brand loyalty
“Cultural Heritage Night”
structural equation model
Online Access:https://www.mdpi.com/2071-1050/12/17/6723

Internet

https://www.mdpi.com/2071-1050/12/17/6723

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