A Strategic Approach to Reputation Management and its Reflections on Sustainable Competitiveness.

Due to the issues brought about by the current Information Age, such as rapid development of technology, easy and fast access to information, increases in international relations and global market perception, companies were compelled to seek for sustainable competitive advantage, and in this sense,...

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Bibliographic Details
Main Author: Pinar Altinok
Format: Article
Language:English
Published: Ümit Hacıoğlu 2016-01-01
Series:International Journal of Research In Business and Social Science
Subjects:
Online Access:http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/97