The Impact of Conspicuous Consumption in Social Media on Purchasing Intentions
Purpose – With the rapid increase in the use of social media in the last decade, the conspicuous consumption lifestyle within society has been now transferred to the social media. Along with the changing culture of consumption, the consumer who witnesses such portrayals on social media aspires to a...
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| Format: | Article |
| Language: | English |
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Isarder
2021-06-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://isarder.org/index.php/isarder/article/view/895 |