Modern trends of OTA market functioning (Online Travel Agency)

This article analyzes the current trends in the functioning of the OTA (Online Travel Agency) market. The relationship of the introduction of modern information technology solutions with the development of the service and brand of a tourist enterprise is determined. It is concluded that in the touri...

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Bibliographic Details
Main Authors: O. V. Shpyrnya, M. V. Koreneva
Format: Article
Language:Russian
Published: Southern Institute of Management 2020-01-01
Series:Научный вестник Южного института менеджмента
Subjects:
ota
Online Access:https://www.uimjournal.com/jour/article/view/438