Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises

Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises

Digital transformation which impacts business operations is one of the most fundamental social and economic occurrences of our times. The paper seeks to find out how digital transformation impacts marketing activities in small and medium-sized enterprises (SMEs) and to examine overall changes trigge...

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Bibliographic Details
Main Author: Marta Joanna Ziółkowska
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
marketing
Poland
digital transformation
small and medium sized enterprises
Online Access:https://www.mdpi.com/2071-1050/13/5/2512

Internet

https://www.mdpi.com/2071-1050/13/5/2512

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