Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja
Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a "decision-making problem" (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the b...
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| Format: | Article |
| Language: | English |
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University of Zagreb, Faculty of Transport and Traffic Sciences
2012-10-01
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| Series: | Promet (Zagreb) |
| Online Access: | http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/818 |