Marketing management research in Serbian hotels
This paper analyzes the revenues of individual hotels annually, and prices hotel services. It is evident that many hotels have a drop in income and that it demands expert analysis in order to improve their business. This study highlighted the importance of applying marketing philosophy in the develo...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2014-12-01
|
| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/84 |