RELATIVE EFFECTIVENESS OF THREE MODES OF FARM BROADCAST

Mass media has played an important role in the dissemination of farm innovations. The gap between the research centre and farmers is bridged by communicating the latest technologies through mass media like radio, television, films and printed materials.

Bibliographic Details
Main Authors: P. Kumaravel, R. Subramanian
Format: Article
Language:English
Published: Director of Academics and Research, Kerala Veterinary and Animal Sciences University 2002-01-01
Series:Journal of Veterinary and Animal Sciences
Online Access:https://www.jvas.in/public_html/upload/article_file/article_file_qydqit.pdf?t=qydqit