Towards a Transformation of Advertising. Thoughts on the Alleged Superficiality Given to Advertising Throughout Time
Social imaginaries built around Advertising, from the audience and from advertising itself, undermine scopes, approaches and functions they have into society. This paper aims to present a critical and reflexive analysis of the Advertising’s current role in society, searching for a transformative str...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Lima
2016-07-01
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| Series: | Contratexto |
| Subjects: | |
| Online Access: | https://revistas.ulima.edu.pe/index.php/contratexto/article/view/649 |