Investigating the construct validity of quality measures influencing online shopping in a South African context
Online shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important that they have a quality website to attract and retain customers. The aim of this study was to investigate the construct validity of three respe...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-09-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.1515/mmcks-2017-0023 |