DETERMINATION OF MARKETING MAINTENANCE OF LOCAL EVENT AS OBJECT OF ADVANCEMENT OF TERRITORY BY MEANS OF INSTRUMENTS OF SYSTEM OF MARKETING COMMUNICATIONS
In the article an author is produce secret services of event as to the marketing category. During research connotations of event were studied in philosophical and culturological cuts. A common is certain understanding of event as result of the special personal perception and estimation of some actio...
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| Format: | Article |
| Language: | English |
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Черкаський державний технологічний університет
2019-09-01
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| Series: | Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки |
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| Online Access: | http://ven.chdtu.edu.ua/article/view/178382 |