Social Media Commerce: Next Frontier in Online Shopping Focused on Chinese Consumers
Chinese social media heavily influence consumers’ purchasing decisions compared with other countries’ social media use. Furthermore, Chinese millennials purchase products using social media commerce, a fast-growing, online commerce platform in China. This study tried to answer following questions to...
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| Format: | Article |
| Language: | English |
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People & Global Business Association (P&GBA)
2019-03-01
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| Series: | Global Business and Finance Review |
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| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20190412160413-I90FE.pdf |