Kids as Tiny Adults? A Study on the Perception of the Child ‘Adultization’ in Marketing Communication of Infant Apparel Brands
The increasingly early entry of children in the universe of consumption, creates one of the most attractive markets. Previous studies indicate that there is a latent process of ‘adultization’ (the early maturation of the young kids) as a form to early socialize infants for the consumer market (SILVE...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Rio de Janeiro
2013-12-01
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| Series: | Revista Sociedade, Contabilidade e Gestão |
| Subjects: | |
| Online Access: | http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/1935/1769 |