Home and the World. Imagination in Advertising and News Discourses

The article studies how the informative and advertising discourses build images of the world and of the subject, in particular in television. The flowing variety of the advertising spaces locates the home of the identity in the unconscious memory of its addressee and in his/her potentialities. The i...

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Bibliographic Details
Main Author: Cristina Peñamarín
Format: Article
Language:Spanish
Published: Universidad Complutense de Madrid 2007-12-01
Series:Cuadernos de Información y Comunicación
Subjects:
Online Access:http://revistas.ucm.es/index.php/CIYC/article/view/8107