Communication group strategies in the dawn of the 21st century
The beginning of the 1980s was marked by the appearance of a global communicationindustry, ignoring political borders. Having picked a vertical integration model, enterprisingcompanies took action, multiplying acquisitions and investing in the completerestructuring of the book market. In trying to u...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2012-12-01
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| Series: | Matrizes |
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| Online Access: | http://www.revistas.usp.br/matrizes/article/view/48052 |