On the hierarchy of choice: An applied neuroscience perspective on the AIDA model

On the hierarchy of choice: An applied neuroscience perspective on the AIDA model

Application and significance of neuroscience and its related techniques to comprehend and analyse consumer behaviour and psychology have recently attracted the interest of researchers and practitioners. In doing so, models of consumer choice and communication effects that were originally conceived d...

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Bibliographic Details
Main Authors: Saba Montazeribarforoushi, Abolfazl Keshavarzsaleh, Thomas Zoëga Ramsøy
Format: Article
Language:English
Published: Taylor & Francis Group 2017-12-01
Series:Cogent Psychology
Subjects:
response hierarchy model
consumer psychology
neuromarketing
neurobiology
marketing communication
consumer neuroscience
framing effects, attention, emotion, decision-making
Online Access:http://dx.doi.org/10.1080/23311908.2017.1363343

Internet

http://dx.doi.org/10.1080/23311908.2017.1363343

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