Peran Fleksibilitas Strategi dan Orientasi Pasar pada Peningkatan Inovasi dan Kinerja Usaha Kecil Menengah Sektor Industri Pengolahan Kota Malang

The processing industry is a growing industry and accounts for around 1/5 of Indonesia's total Gross Domestic Product. This study analyzes the factors that influence the performance of SMEs in the manufacturing industry sector in Malang. Some variables such as internal and external environment,...

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Bibliographic Details
Main Author: Sumiati Sumiati
Format: Article
Language:English
Published: Universitas Airlangga 2019-12-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/15404