The misunderstood concept of translation in tourism promotion
Following the rapid growth of the tourism industry worldwide, translation has become one of the most practical means of cross-cultural tourism promotion. In fact, tourism promotional materials (TPMs) are considered one of the most translated types of texts in the world today. However, this type of t...
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| Format: | Article |
| Language: | English |
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Western Sydney University
2016-04-01
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| Series: | Translation and Interpreting : the International Journal of Translation and Interpreting Research |
| Subjects: | |
| Online Access: | http://www.trans-int.org/index.php/transint/article/view/452/231 |