Аdvantages and obstacles of using benchmarking in managing the marketing potential of higher education institutions
Abstract. Introduction. Since the experience of using benchmarking by domestic higher education institutions is not rich in practical knowledge, in our opinion, the first step towards its use is to justify the advantages and obstacles in its implementation as a tool for managing the marketing potent...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mykolayiv National Agrarian University
2020-04-01
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| Series: | Modern Economics |
| Subjects: | |
| Online Access: | https://modecon.mnau.edu.ua/issue/20-2020/akhnovska.pdf |