The bullwhip effect: causes, intensity, and mitigation
This research explores the causes and intensity of demand fluctuation and supply shortage of a supply chain (SC) occurred specially at the festival times. Management offers sales incentives & product discounts at festival times that sometimes create a complex situation to supply the demands prop...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-01-01
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| Series: | Production and Manufacturing Research: An Open Access Journal |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21693277.2020.1862722 |