Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Objective: Colors as one of the most fundamental components of any product (especially apparel) have a significant impact on consumer behavior. These effects can be studied on various aspects, so that with a thorough analysis we can manufacture desirable apparel with appropriate color suited to the...

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Bibliographic Details
Main Authors: Farzaneh Haji Hasani, Ali Sadeghpour, Seyyed Moslem Alavi
Format: Article
Language:fas
Published: University of Tehran 2018-09-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_67133_14389f4406b2310d22060326484782c0.pdf