Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences
Objective: Colors as one of the most fundamental components of any product (especially apparel) have a significant impact on consumer behavior. These effects can be studied on various aspects, so that with a thorough analysis we can manufacture desirable apparel with appropriate color suited to the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_67133_14389f4406b2310d22060326484782c0.pdf |