Exploring Discursive Features and Techniques of Manipulating Consumers in Printed Advertisements

Manipulation is an illegitimate mind control that can be performed via the triangular model of social, cognitive, and discursive strategies which leads to social inequality. This study aims to investigate the discursive strategies employed in Persian printed advertisements to manipulate audiences ba...

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Bibliographic Details
Main Authors: Khadijeh Mohammadi, Hiwa Weisi, Shahab Moradkhani
Format: Article
Language:English
Published: Imam Khomeini International University, Qazvin, 2018-01-01
Series:Journal of Modern Research in English Language Studies
Subjects:
Online Access:http://jmrels.journals.ikiu.ac.ir/article_1636_a2e966bcd762947041739d3b5b533066.pdf