The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty
During the past few years, adoption of e-commerce in Indonesia has been increasing along with other trends in information , communication and technology sector such as widespread use of smartphones and social media. To promote its services, e-commerce firms have also embraced social media and carry...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2020-06-01
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| Series: | AFEBI Management and Business Review |
| Subjects: | |
| Online Access: | http://journal.afebi.org/index.php/ambr/article/view/299 |