FACTORS AFFECTING ADVERTISING AVOIDANCE ON FACEBOOK OF TEENAGERS IN HOCHIMINH CITY
This research aims to discover and confirm the factors that influence the youths’ avoidance of advertising on Facebook. The data were analyzed from 335 young clients in Hochiminh City. The research model and scales were constructed from the theoretical basis of the advertising avoidance by Cho and C...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2019-03-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/344 |