Communautés en ligne et mesure de l’opinion
This article looks at a certain method of conducting online surveys based on the principle of <communitizing> internet users, which is referred to as <deliberative marketing>. Large numbers of potential customers of a given product or service are gathered together in...
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| Format: | Article |
| Language: | fra |
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Université Laval
2016-01-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/5889 |