ANALISIS FOCUS GROUP UNTUK MENDETEKSI DOMAIN CUSTOMER DELIGHT
At the moment customer satisfaction represent norm obliged to given by every organization. Besides, research proves that satisfaction unable to guarantee the happening of customer loyalty. Delight believed by practitioner and academician as construct, which can guarantee customer loyalty. Unhappily,...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Muhammadiyah University Press
2006-06-01
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Series: | Benefit Jurnal Manajemen dan Bisnis |
Subjects: | |
Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1208 |