ANALISIS FOCUS GROUP UNTUK MENDETEKSI DOMAIN CUSTOMER DELIGHT

At the moment customer satisfaction represent norm obliged to given by every organization. Besides, research proves that satisfaction unable to guarantee the happening of customer loyalty. Delight believed by practitioner and academician as construct, which can guarantee customer loyalty. Unhappily,...

Full description

Bibliographic Details
Main Authors: Sri Raharso, Sholihati Amalia
Format: Article
Language:English
Published: Muhammadiyah University Press 2006-06-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/1208