The development of country-branding: Is it possible to stimulate the international recognition of a technological and innovative Brazil?
This article seeks to understand the reasons of the efforts to promote the narrative of a technological and innovative Brazil abroad. The premise is that countries invest in public diplomacy and marketing initiatives, in order to improve the international insertion of technological products, service...
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| Format: | Article |
| Language: | English |
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Graduate Programme in International Strategic Studies (PPGEEI)
2021-05-01
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| Series: | Revista Conjuntura Austral |
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| Online Access: | https://seer.ufrgs.br/ConjunturaAustral/article/view/111411/61588 |