A NEW APPROACH TO RETAIL MARKETING – WAYS OF SERVICES MARKETING
This paper approaches a topic discussed in marketing literature, in the context of global changes and modern ways of retailing. Nowadays, as a retailer, it is very important to be in line with the customer needs and with their aspirations to be competitive on the market. Starting from this aspect, t...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2019-05-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_19_9.pdf
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