Does a Label Have a Taste? Available Information and their Effect on the Perceived Quality of Wine by Czech Students

Does a Label Have a Taste? Available Information and their Effect on the Perceived Quality of Wine by Czech Students

This paper discusses information input and its influence on the consumerdecision process. Authors conducted an experiment to determine, whether the information available to consumers havethepotentialto influence how they perceive product quality and as a result, influence th...

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Bibliographic Details
Main Author: Jan Závodný Pospíšil, Lucie Sára Závodná, Monika Václavíková
Format: Article
Language:English
Published: Institute of Technology and Business, České Budějovice 2018-01-01
Series:Littera Scripta
Subjects:
Consumer behavior
irrationality
quality perception
information
wine.
Online Access:http://www.littera-scripta.com/does-a-label-have-a-taste-available-information-and-their-effect-on-the-perceived-quality-of-wine-by-czech-students/

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http://www.littera-scripta.com/does-a-label-have-a-taste-available-information-and-their-effect-on-the-perceived-quality-of-wine-by-czech-students/

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