PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Kasus Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat
This study aimed to analyze: 1) The extent to which influence the purchasing decision of brand awareness of Samsung mobile phones. 2) The extent to which the influence of perceived quality on Samsung mobile phone purchase decision. 3) The extent to which the influence of the brand association to the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
STKIP PGRI Sumatera Barat
2017-04-01
|
| Series: | Economica |
| Subjects: | |
| Online Access: | http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/1852/1081 |