Cross-Device Tracking: Measurement and Disclosures
Internet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad tar...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-04-01
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| Series: | Proceedings on Privacy Enhancing Technologies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/popets-2017-0020 |