Cross-Device Tracking: Measurement and Disclosures
Internet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad tar...
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Online Access: | https://doi.org/10.1515/popets-2017-0020 |
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doaj-942c19710df844859ad6787bba8a35a52021-09-05T13:59:52ZengSciendoProceedings on Privacy Enhancing Technologies2299-09842017-04-012017213314810.1515/popets-2017-0020popets-2017-0020Cross-Device Tracking: Measurement and DisclosuresBrookman Justin0Rouge Phoebe1Alva Aaron2Yeung Christina3Federal Trade Commission, Office of Technology Research and InvestigationFederal Trade Commission, Office of Technology Research and InvestigationFederal Trade Commission, Office of Technology Research and InvestigationFederal Trade Commission, Office of Technology Research and InvestigationInternet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad targeting, research, and conversion attribution. However, consumers may not be aware of how and how often their behavior is tracked across different devices. We designed this study to try to assess what information about cross-device tracking (including data flows and policy disclosures) is observable from the perspective of the end user. Our paper demonstrates how data that is routinely collected and shared online could be used by online third parties to track consumers across devices.https://doi.org/10.1515/popets-2017-0020privacycross-devicetrackingtransparency |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Brookman Justin Rouge Phoebe Alva Aaron Yeung Christina |
spellingShingle |
Brookman Justin Rouge Phoebe Alva Aaron Yeung Christina Cross-Device Tracking: Measurement and Disclosures Proceedings on Privacy Enhancing Technologies privacy cross-device tracking transparency |
author_facet |
Brookman Justin Rouge Phoebe Alva Aaron Yeung Christina |
author_sort |
Brookman Justin |
title |
Cross-Device Tracking: Measurement and Disclosures |
title_short |
Cross-Device Tracking: Measurement and Disclosures |
title_full |
Cross-Device Tracking: Measurement and Disclosures |
title_fullStr |
Cross-Device Tracking: Measurement and Disclosures |
title_full_unstemmed |
Cross-Device Tracking: Measurement and Disclosures |
title_sort |
cross-device tracking: measurement and disclosures |
publisher |
Sciendo |
series |
Proceedings on Privacy Enhancing Technologies |
issn |
2299-0984 |
publishDate |
2017-04-01 |
description |
Internet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad targeting, research, and conversion attribution. However, consumers may not be aware of how and how often their behavior is tracked across different devices. We designed this study to try to assess what information about cross-device tracking (including data flows and policy disclosures) is observable from the perspective of the end user. Our paper demonstrates how data that is routinely collected and shared online could be used by online third parties to track consumers across devices. |
topic |
privacy cross-device tracking transparency |
url |
https://doi.org/10.1515/popets-2017-0020 |
work_keys_str_mv |
AT brookmanjustin crossdevicetrackingmeasurementanddisclosures AT rougephoebe crossdevicetrackingmeasurementanddisclosures AT alvaaaron crossdevicetrackingmeasurementanddisclosures AT yeungchristina crossdevicetrackingmeasurementanddisclosures |
_version_ |
1717812835835183104 |