¡Que la fuerza te acompañe! Culturismo y cultura popular

This paper examines body-building as a result of the corporal technologies of early XXI th century, and also as a popular practice that erases social borders between the walls of the gym. My purpose is to interrogate the bodybuilding magazines, and particularly, the publicity dedicated to products...

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Bibliographic Details
Main Author: Beatriz Ferrús Antón
Format: Article
Language:Catalan
Published: Universitat de Barcelona; Universitat Autònoma de Barcelona 2005-01-01
Series:Lectora: Revista de Dones i Textualitat
Online Access:http://revistes.ub.edu/index.php/lectora/article/view/7113