¡Que la fuerza te acompañe! Culturismo y cultura popular

This paper examines body-building as a result of the corporal technologies of early XXI th century, and also as a popular practice that erases social borders between the walls of the gym. My purpose is to interrogate the bodybuilding magazines, and particularly, the publicity dedicated to products...

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Bibliographic Details
Main Author: Beatriz Ferrús Antón
Format: Article
Language:Catalan
Published: Universitat de Barcelona; Universitat Autònoma de Barcelona 2005-01-01
Series:Lectora: Revista de Dones i Textualitat
Online Access:http://revistes.ub.edu/index.php/lectora/article/view/7113
Description
Summary:This paper examines body-building as a result of the corporal technologies of early XXI th century, and also as a popular practice that erases social borders between the walls of the gym. My purpose is to interrogate the bodybuilding magazines, and particularly, the publicity dedicated to products for instructors, in order to investigate the bond between body and popular culture in a post-Hiroshima and post-clonation World.
ISSN:1136-5781
2013-9470