Liking and wanting pleasant odors: different effects of repetitive exposure in men and women

Odors can enrich the perception of our environment and are commonly used to attract people in marketing situations. However, the perception of an odor changes over repetitions. This study investigated whether repetitive exposition to olfactory stimuli leads to a change in the perceived pleasantness...

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Bibliographic Details
Main Authors: Chantal eTriscoli, Ilona eCroy, Håkan eOlausson, Uta eSailer
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-05-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.00526/full