The role of university marketing in shaping innovation awareness

Interest in the subject of this article arose in connection with searching for the causes of this innovativeness of the Polish economy compared to other EU countries. It was also accompanied by the desire to find possible solutions to this situation, discovering various methods of increasing the lev...

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Bibliographic Details
Main Authors: Lidia Białoń, Emilia Werner
Format: Article
Language:English
Published: The Institute of Aviation 2016-03-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/the-role-of-university-marketing-in-shaping-innovation-awareness/