GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version)
This paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
2017-12-01
|
| Series: | Profetik |
| Subjects: | |
| Online Access: | http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1332 |