Advertising and Consumer Choice of Telecommunication Services in Nigeria
This study examines the critical influence of advertising on consumer choice of telecommunication services in Nigeria. The advertisement played a key role in providing the consumers with product information. The study investigates the effect of marketing medium of telecommunication as a proxy for ad...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2015-09-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | http://www.cjournal.cz/files/194.pdf |