The social responsability of stakeholders in advertising: the need for an ethical commitment in advertising industry

<p>This article analyses the system of autoregulation in the advertisement industry in Spain. It examines the activity done by Autocontrol, as well as the responsible sense acquired by the agents implied on the advertisement practice. This analysis takes into consideration today’s double funct...

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Bibliographic Details
Main Author: Fátima Presas Mata
Format: Article
Language:English
Published: Universidad Rey Juan Carlos 2018-05-01
Series:methaodos.revista de ciencias sociales
Subjects:
Online Access:https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/view/208