Back to Business Fundamentals: Making “Bottom of the Pyramid” Relevant to Core Business
Over the last half-decade, corporate interest in Bottom of the Pyramid (BOP) — strategies for profitably serving the world’s lowest income consumers—has dropped precipitously or migrated to the CSR (i.e., philanthropic) side of the business. We contend that these trends stem from a fundamental misal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Veolia Environnement
2012-06-01
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| Series: | Field Actions Science Reports |
| Online Access: | http://journals.openedition.org/factsreports/1581 |