The role of trust in information adoption in social commerce: A PLS approach
Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty & Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2018-10-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/163 |