An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece

Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians use...

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Bibliographic Details
Main Authors: Dionisia Tzavara, Phaedra Clarke, Fotios Misopoulos
Format: Article
Language:English
Published: Eastern Macedonia and Thrace Institute of Technology 2019-12-01
Series:International Journal of Business and Economic Sciences Applied Research
Subjects:
Online Access:http://ijbesar.ihu.gr/docs/volume12_issue2/12_02_07.pdf