KEYING AND ROLE PLAY IN BUSINESS COMMUNICATION: GENDER, AGE AND RACE CUES
This study comes as a sequel to other two papers published in this journal in 2010 and 2012 being part of a larger research that approaches business communication from the perspective of Goffman’s theory of the relational dimension of meaning. The paper starts from the premise that meaning is gene...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2013-10-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/annals/economics/pdf/2013/part1/Dumbrava.pdf |