KEYING AND ROLE PLAY IN BUSINESS COMMUNICATION: GENDER, AGE AND RACE CUES

This study comes as a sequel to other two papers published in this journal in 2010 and 2012 being part of a larger research that approaches business communication from the perspective of Goffman’s theory of the relational dimension of meaning. The paper starts from the premise that meaning is gene...

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Bibliographic Details
Main Author: GABRIELA DUMBRAVĂ
Format: Article
Language:English
Published: University of Petrosani 2013-10-01
Series:Annals of the University of Petrosani: Economics
Subjects:
age
Online Access:http://www.upet.ro/annals/economics/pdf/2013/part1/Dumbrava.pdf

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