Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public ma...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2017-09-01
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| Series: | International Studies: Interdisciplinary Political and Cultural Journal |
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| Online Access: | https://czasopisma.uni.lodz.pl/international/article/view/2138 |