A comparative study of the perceived visual attractiveness level of hotel websites using the eyetracking technique
The structure of a website and the location of its main image attributes, presence of scarce text, search function and celebrity images, directly influence the user's perception of the visual appeal of websites, as well as their evaluation. In this study, a study and subsequent analysis of the...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2020-03-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_vol_9_2__2020_spain.pdf |