THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN

THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN

This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness....

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Bibliographic Details
Main Authors: Antoni Bastian, Sugito Sugito, Kerinus Hati Wau, Wahyuningsih Nastiti, Lincaria Sutismawati Sirait
Format: Article
Language:English
Published: University of DR Soetomo 2019-05-01
Series:Sinergi: Jurnal Ilmiah Ilmu Manajemen
Subjects:
ad stars, brand image, brand awareness
Online Access:https://ejournal.unitomo.ac.id/index.php/feb/article/view/1467

Internet

https://ejournal.unitomo.ac.id/index.php/feb/article/view/1467

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